When it comes to the latest and most important trends to follow in digital marketing nowadays, everything is centred around paid ads and search engine optimization. The first option requires a process that is not quite complicated, you invest money and choose the platforms for your advertisements. And when you stop paying, the ads are removed.
But SEO is more complex and used to raise awareness of a certain brand for the long-term results. Therefore, there are many variables to include, as well as many aspects of said optimization. The whole point being people visiting your landing page, and further converting, there are some things that are a must when it comes to proper optimization.
Choose your keywords wisely
In order to increase the organic traffic on your website, you’ll need to improve your ranking status on search engines. Analysis of the targeted keywords is definitely the first step in the process. Try to answer the questions such as how will the different target groups approach while searching for a certain product or service, what are the related terms and similarly. You can investigate this by conducting a survey and analysing the feedback.
Take into consideration the main differences for using various devices, so for example, you can optimize your website for voice search. This will be a major advantage for people who will browse on their mobile devices, using Google Assistant, Siri or Alexa. If doing so, adapt your keywords appropriately. While using the voice search feature, people will tend to use longer structures, more of a conversational type. It is highly recommended to analyse your competition before the decision.
Technical elements
Regularly improving your website’s code and its internal structure is crucial for the conversion. You need to monitor the loading speed and adapt your website for all the devices people use to search the web. Mobile devices are no longer only a device for communication, but rather a tool for improving our lives, and over 50 percent of all the purchases in e-commerce come from mobile devices. This is why you should opt for a dynamic server site, which will adapt the screen size to a device which is being used.
The second most common reason for people leaving the website are broken internal links. This can happen due to the latest update, or simply an error in the code, but no one likes to end in a one-way street no. 404. We are aware of how hard it can be keeping track of all the changes, and the best option is investing in a team of professionals to deal with it. The field of digital marketing is evolving, and it won’t be hard to find a company for the services of SEO in Melbourne per our local research. Marketing experts all over the world believe the importance of the field is only going to continue to grow, so we are sure the situation is similar in other places as well.
Quality and quantity of content
To get the highest rankings, you need to provide content on a regular basis, in order to stay relevant and visible. Optimization of every aspect including images, videos, text etc. needs to be performed separately and monitored regularly. Visual identity of your website should be influenced by both the looks and the function. So, for example, you need to optimize images in a way they will be shown in Google Image Search. Therefore, well-optimized images with the individual file names will increase your rating on image searches.
Content should also be well-structured, with repeating segments of calls for action. Engaging people and increasing the number of interactions of users on your website leads to higher conversion rates. Be aware that the content must be original. Any signs of plagiarism will result in a Google penalty and a sudden drop in the rankings. This is all directly related to the quality and thoroughness of your on-page optimization, which main aim is to provide a better user experience.
Some other features of the content you should consider include an option to share said content, whether it is a blog post or a product review. Using the internal linking for the categorization of your content is also highly recommended. Flow is an essential aspect in terms of website navigation, so make sure your users don’t have to scroll to the top of the page in order to continue browsing.
Most of them will be annoyed, and consequently, leave the page, so try to avoid any unnecessary complications, and make your website clear and simple to use. Dedicate a segment for frequently asked questions, and provide your contact information on every page. You can add a subscription box for users, and by collecting their emails engage your subscribers even more through a newsletter with the latest offers and discounts.
Conclusion
There is not a single set of rules to follow when it comes to the optimization of your website or other landing pages. Every aspect will depend from numerous factors, including your competition. What matters is trying to create a satisfying experience for your users. There is always room for improvement, and if you approach the SEO techniques strategically and with an open mind, your brand will be established and promoted in the organic searches. This is the present and the future of digital marketing, so don’t let your competitors get a head start on your site traffic!